Competent content is easy.
I ghostwrite for C-suite and VP-level executives who need content that reflects actual operating experience , not polished filler. Twenty years building platforms, running P&Ls, and presenting to boards. That's what shows up in your writing.
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See sample work
Peer-reviewed
SMPTE Motion Imaging Journal,
April 2026
Operating background
CPO-equivalent scope · $170M P&L · 20-year track record.
Domain depth
SaaS · Digital media · AI governance · SMB platforms
Series B SaaS founder — AI pricing pressure
"The SaaS companies panicking about AI pricing pressure aren't facing a business model problem. They're facing a value delivery problem they've been hiding behind subscriptions for years."
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VP of Product — platform consolidation
"Everyone is selling platform consolidation right now. Almost nobody is solving the actual problem. 'Single source of truth' has become an oxymoron in digital marketing."
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CMO — counterintuitive take on SMB retention
"Deliberately degrading your services to unprofitable SMB segments to accelerate their churn sounds like madness. Hear me out."
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Brief me on what you're working on. If it's a fit, I'll follow up within 24 hours to schedule a 20-minute conversation.
Signal Copy • signalcopy.co • Dan Gesshel • Los Angeles • dangesshel@gmail.com •